Moms/Female segment utilize online forums and social networking

Women ages 25 to 54 with at least one child are twice as likely to utilize the internet for certain topics.

According to Nielsen, women ages 25 to 54 with at least one child are: 

• Nearly twice as likely as the average American Internet user to seek online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
• 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than average)
• 25% more likely than average to author a blog
• Scholastic.com, BirthdayExpress.com, General Mills, The Gap, and FamilyFun.com were of the top 5 sites to appeal to this segment