2008/2009 global ad spend forecast is lowered (Carat)
August 27, 2008
Carat has lowered its 2008 and 2009 global advertising expenditure forecast. Read more
US college undergraduates favor Macs over PCs
August 26, 2008
In a large study by Student Monitor, undergraduates favor Macs over PCs.
In-Stat: Global Market For Consumer Network Services (podcast report)
August 21, 2008
Join Keith Nissen, Principal Analyst at In-Stat, and Paul Raeburn as they discuss In-Stat’s report, the Worldwide Market for Consumer Network Services: 2008.
Economy 2.0: Information Communication & Technology Spending (podcast report)
August 21, 2008
The overview of this 21-page report discusses and analyzes new challenges and opportunities in US business ICT spending and evaluates them by category and by size of business.
Big Viewership For Haagen-Dazs Bee Video
August 21, 2008
The “Haagen-Dazs Loves Honey Bees” campaign has received significant traffic. Read more
Protected: NMI Clients Only Extended Version: Health & Wellness Segmentation Overview
August 20, 2008
NPD: Mobiles sales drop. Caused by Recession?
August 20, 2008
NPD reports a quarterly drop in mobile handset unit sales to the lowest level since they began tracking in 2005. Read more
Study Shows High Engagement Rates For Online Video
August 19, 2008
A study conducted by Break Media and video ad technology provider Panache showed high completion and click-through rates for pre-roll online video advertisements. Read more
Netflix wins? In-Stat reports explosive growth in online video
August 14, 2008
According to In-Stat, the worldwide video market is experiencing dramatic growth. Read more
Political media consultants do not have confidence in online marketing
August 14, 2008
HCD Research and E-Voter Institute reported a disconnect between campaign media consultants and what voters expect.
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