Please join Gwynne Rogers and Paul Raeburn as they provide an audio overview of the LOHAS market and NMI’s LOHAS Report: Consumers & Sustainability.  For more information about purchasing the full version of this report, please click here.

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According to the study:

• In more couples, the woman makes the decision in the majority of areas (43% - Woman Makes more decisions, 31% joint, 26% man makes more decisions)
• For big household decisions, couples are equally divided (46% jointly make decisions)
• Women are somewhat more likely than men to manage household finances (38% vs. 30%)
• Older couples make more decisions together
• Earning more does not mean deciding more

• From the beginning of September 2008, when the credit crunch hit, box office receipts are up 15% and admissions up 9% from the year prior (From NATO, the National Association of Theatre Owners)
• Box office admissions have gone up in five of the last seven recessions (NATO)
• However, a recent survey done by Forrester research suggested that those aged 25-34 were most likely to sacrifice a movie or premium cable if money gets tight (high speed internet was the primary media they could not live without)

Join Gerry Kaufhold and Paul Raeburn as they discuss the market for PC-TV Tuners. The market for PC-TV Tuners is quickly moving from analog to digital, driven by the increased pace of the broadcast television analog-to-digital switchover. Listen to the intro-overview below, purchase the report here and listen to all In-Stat podcast reports here.

From 2005 to 2007 digital broadcast television coverage spread rapidly in Western Europe and in the key Asian markets of Korea and Japan. These are markets with a strong tradition of watching over-the-air television programming rather than the premium services offered by cable and satellite television services.

Going forward the rate of adoption of digital PC-TV Tuners will accelerate as the large markets of China, which begins to introduce broadcast digital television during the run-up to this year’s Beijing Olympic Games, and India switchover to digital broadcast television technology.

Gerry Kaufhold founded, and is a Principal Analyst for, In-Stat’s Converging Markets And Technologies Information Research Service. He analyzes technology trends in the Multimedia industry, and forecasts the growth of emerging Multimedia applications that are delivered over Ethernet, Cable TV, Satellite, Wireless and Digital Terrestrial network systems.

The .99 app revealed the following sales statistics:

• 12/22 - 13274 units, #1 overall
• 12/21 - 9760 units, #2 overall
• 12/20 - 5497 units, #4 overall
• 12/19 - 3117 units - #9 overall
• 12/18 - 3086 units - #10 overall
• 12/17 - 2836 units - #15 overall
• 12/16 - 1797 units - #22 overall
• 12/15 - 1510 units - #39 overall
• 12/14 - 841 units - #76 overall

• iPhone 3G was the best selling handset 
• Domestic handset unit sales fell 15% year over year (32 million units)
• Sales revenue fell 10 percent ($2.9 Billion)
• Average selling price increased 6 percent ($88)
• Four of the five best selling handsets were optimized for internet access, messaging and email

The report showed:

• The iPhone received a score of 778/800, above RIM (703) and above the industry average of (681)
• The iPhone performs best with ease of use, feature set and design
• The top reasons for picking an iPhone:  45% cited internet access, 41% cited email, 39% cited design and 37% cited Bluetooth support
• Average asking price for the iPhone was higher than other smartphones
• Apple is now the second largest smartphone manufacturer

Reported from AppleInsider
 

According to a Marin Software study conducted by JupiterResearch:

• Paid search will reach more than $26.8 Billion in 2009
• 92% of large search marketers would increase pay-per-click spend on seatch engine marrketing programs 22% if technical management issues are resolved
• Technical management issues include:  staffing to manage programs, proving campaign effectiveness to management, lack of available tool to handle large scale needs
• 85% agreed complexity of paid search management is growing
• Marketers spending more than $500k per month are having the most trouble

• 200 million episodes sold, including more than one million HD episodes purchased since last month (September ‘08)
• The world’s largest online catalog of TV programs with over 70 primetime comedies and dramas from the major networks and television programs from over 70 cable networks 
• 30,000 TV episodes
• 2,500 films including (600 in HD)